Hey sexy
A big welcome from our founders!Our philosophy
Great sex should be, well, normal.
Our mission is to give everyone the information, confidence & tools for a lifetime of fulfilling sex. From making the sex-ed you missed in school, to making beautiful modern toys you won't want to hide - we're here to help.
Our values
Things we believe inShopping for toys and essentials shouldn't be awkward - it's normal!
So we help you find your perfect match with our curated collection, recommendation quiz & easy video explainers by a certified sex coach.
We all deserve evidence-based, inclusive sex education - but our schooling systems barely scratch the surface.
So sales of Normal products fund our free, expert-led educational guides & courses.
Join users in 40+ countries to explore pleasure, health, communication & more.
We want everyone to feel truly welcome & empowered, so we don’t use language that assumes our users are heterosexual or cisgendered.
We're also closing the gaps left by the school sex ed system with our LGBTQ-inclusive free resources.
And you may notice... all our toys have androgynous names!
All pleasure, no problems.
Your order is delivered discreetly, billed discreetly and covered by our beloved 100-night returns policy:
If you don't love it, simply return it & try something else on us with a store credit for the value of your purchase, no questions asked.
We think better conversations begin with better data, so we conduct regular research surveys to fill the 'data gap' around issues in sex, dating, pleasure & relationships.
With over 30 million views on social media and over 300 media articles and appearances, we're changing the cultural conversation with high-quality research and expertise.
Minimising the environmental impact of our products is important to us and our Normal community.
From recycled mailers to re-usable packaging, we believe sexuality and sustainability should go together.
Co-Founder & Sex Educator
Georgia is a queer cis woman and an expert in somatic sexology, embodied counselling and trauma informed approaches, Georgia supports not only individuals but couples and groups to become more aware of their bodies, sex and sexuality. You might know her for her popular @gspot._ account on Instagram, and for leading the creation of Normal's free sex education resources.
If Georgia was a vibe, she'd be... Quinn: powerful, easy to carry and life-changing!
Co-Founder & Sex Nerd
Lucy is the ever-curious nerd and business brain who makes the vibes run on time. She studied social sciences at university, and always wanted to use her knowledge to make a positive difference in the world. Back in 2020 she left her career in the corporate world to follow her passion for giving everyone access to great sex education (and vibes!) with Normal.
If Lucy was a vibe, she would be... Darcy, because she's super-versatile and reliable in any situation.
Operations & Social Media
Gwen grew up in the Philippines, and came to Australia to study engineering, where they discovered and fell in love with Normal. Now they're an essential part of the team, managing our popular social media sex education and lots of the behind-the-scenes operations of the business.
If Gwen was a vibe, they'd be... Billie: soft, gentle and once you meet them, you'll never want to let go!
Podcaster, TV Host & Pleasure Ambassador
Known for her outspoken views on feminism, sex, relationships, dating, politics and much more, Abbie Chatfield is our favourite person to watch. From multiple hit TV shows to her podcast It's A Lot podcast and her hilarious socials, she does it all... including collaborating with us to normalise anal play with our best-seller Option A.
If Abbie was a vibe, she'd be... Option A: adventurous, bold & incredibly sexy!
Registered Psychologist & Course Co-Host
Rashida is a registered psychologist, clinical psychotherapist and founder of Flow State Space. Rashida has lived whilst practicing or studying Psychology in Australia, Toronto, England and Kenya over a 10+ year period. She is the co-host of Normal's Body Confidence Course.
If Rashida was a vibe, she'd be... the Body Confidence Course, because tackling your mental blockers can have an even bigger impact on pleasure!
CEO of Cheek Media & Pleasure Ambassador
Hannah Ferguson is transforming Australian media by promoting informed, engaged discourse on feminist, social, and political issues. Cheek Media offers accessible, progressive journalism to over 130,000 followers. Her bestselling book, Bite Back, tackles topics from diet culture to the future of #MeToo, offering sharp, constructive perspectives.
If Hannah was a vibe, she'd be... Cheek: empowering your body and your mind!
Performer, Activist & Guest Kink Expert
Demon Derriere is a powerhouse performer, producer, and advocate, known for their unapologetic celebration of body acceptance through their groundbreaking production ‘Big Thick Energy’. A fierce activist and kink expert, Demon is on a mission to dismantle fatphobia and redefine societal norms with their bold, fearless energy. As a captivating host and performer, they create unforgettable, immersive experiences that challenge the status quo and embrace liberation for all bodies.
If Demon was a vibe, they'd be... The Kink Kit, of course!