Great sex should be, well, normal.

Our mission is to give everyone the information, confidence & tools for a lifetime of fulfilling sex. From making the sex-ed you missed in school, to making beautiful modern toys you won't want to hide - we're here to help.

Our values

Things we believe in
Education

Sales of Normal products help to fund the creation of free, expert-led digital education on sexual health, consent, pleasure & more.

Fun fact: our video courses are used in over 40 countries!

Inclusion

We don’t assume that our users are heterosexual or cisgendered, and we try to make our language as clear and easy to understand as possible, so you don’t have to be a sex nerd to have a great sex life.

Sustainability

From recycled mailers & re-usable packaging to our digital product guides, we believe sexuality and sustainability go together.

Research

We think better conversations begin with better data, so we conduct regular research surveys to fill the 'data gap' around issues in sex, dating, pleasure & relationships (featured everywhere from TedX to Triple J).

Education
Inclusion
Sustainability
Research