Making sex toys for this century. Creating pleasure education for every body. Born in Sydney, normalising better conversations about sex, dating & relationships everywhere. Good vibes only.
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About Normal
We're normalising pleasure, for every body.Shopping for toys and essentials shouldn't be awkward - it's normal! Find your perfect match with our curated collection, recommendation quiz & video explainers by our sex coach.
Stress-free and regret-freeAll pleasure, no problems. Your order is delivered discreetly, and covered by our 100 Night Stand policy: if you don't love it, try something else on us with a store credit for the value of your purchase.
Australia's favourite brandOver 25,000 people have fallen in love with our products, and we're really proud of our amazing support team - which is why our reviews (and customers) are glowing!
Fixing sex education gapsSales of Normal products fund our free, expert-led educational guides & courses. Join users in over 40 countries to explore pleasure, health, communication and more.
Changing the conversationWith over 30 million views on social media, and over 250 media articles and appearances, we're changing the cultural conversation with high-quality research and expertise.
Building an inclusive futureWe want everyone to feel truly welcome & empowered, so we don't use language that assumes our users are straight or cisgendered. And you may notice... all of our toys have androgynous names!
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