option a.

Anal for every body, with Abbie Chatfield

Explore now

Sex toys for this century. Free pleasure education for all. Changing the social conversation. Stress-free, shame-free and regret-free. Created in Sydney and enjoyed worldwide. Loves a sex pun. Come as you are.

"Revolutionising the industry by making sexual wellness stress-free, stigma-free & regret-free"
"Australia's homegrown cult sexual wellness brand completely shaking up the way you shop for sex toys"

Good vibes

Our most popular toys
Quinn
Rating: 4.7 out of 5.0 (37)
Quinn
Reach new peaks with air pulses and vibrations in our bestseller.
$220.00
Darcy
Rating: 4.9 out of 5.0 (39)
Darcy
Takes g-spot, a-spot and whole-body pleasure to another level.
$220.00
Flynn
Rating: 4.8 out of 5.0 (14)
Flynn
Pleasure for both partners, with more powerful erections and dual stimulation.
$160.00

About Normal

We're normalising pleasure, for every body.
Making sexual wellness easy

Shopping for toys and essentials shouldn't be awkward - it's normal! Find your perfect match with our curated collection, recommendation quiz & video explainers by our sex coach.

Stress-free and regret-free

All pleasure, no problems. Your order is delivered discreetly, and covered by our 100 Night Stand policy: if you don't love it, try something else on us with a store credit for the value of your purchase.

Australia's favourite brand

Over 25,000 people have fallen in love with our products, and we're really proud of our amazing support team - which is why our reviews (and customers) are glowing!

Fixing sex education gaps

Sales of Normal products fund our free, expert-led educational guides & courses. Join users in over 40 countries to explore pleasure, health, communication and more.

Changing the conversation

With over 30 million views on social media, and over 250 media articles and appearances, we're changing the cultural conversation with high-quality research and expertise.

Building an inclusive future

We want everyone to feel truly welcome & empowered, so we don't use language that assumes our users are straight or cisgendered. And you may notice... all of our toys have androgynous names!

Making sexual wellness easy
Stress-free and regret-free
Australia's favourite brand
Fixing sex education gaps
Changing the conversation
Building an inclusive future
Our reviews