Satisfaction, guaranteed.

Explore modern vibes for every body & support free digital sex education

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"Revolutionising The Industry By Making Sexual Wellness Stress-Free, Stigma-Free & Regret-Free"
"The Female-Founded Sex Toy Brand Giving Aussies The Sex Ed They Never Had"
"Affordable, Sleek Toys You Can Have Shipped Straight To Your Door (Discreetly, Of Course)"

About Normal

We're normalising pleasure, for every body.
Making sexual wellness easy

Shopping for toys and essentials shouldn't be awkward - it's normal! Find your perfect match with our curated collection, recommendation quiz & video explainers by our sex coach.

Stress-free and regret-free

All pleasure, no problems. Your order is delivered discreetly, and covered by our 100 Night Stand policy: if you don't love it, try something else on us with a store credit for the value of your purchase.

Australia's favourite brand

Over 30,000 people have fallen in love with our products, and we're really proud of our amazing support team - which is why our reviews (and customers) are glowing!

Fixing sex education gaps

Sales of Normal products fund our free, expert-led educational guides & courses. Join users in over 40 countries to explore pleasure, health, communication and more.

Changing the conversation

With over 30 million views on social media, and over 250 media articles and appearances, we're changing the cultural conversation with high-quality research and expertise.

Building an inclusive future

We want everyone to feel truly welcome & empowered, so we don't use language that assumes our users are straight or cisgendered. And you may notice... all of our toys have androgynous names!

Making sexual wellness easy
Stress-free and regret-free
Australia's favourite brand
Fixing sex education gaps
Changing the conversation
Building an inclusive future