Water-Based Lube

There’s a common myth that being wet automatically means you’re aroused and there’s something wrong with you if you’re not ‘wet enough’ - but actually, our bodies are all different and most people benefit from added lubrication to make sex just feel way better!

Because more glide = less friction = more pleasure. Even when your body produces natural lubrication, adding lube can enhance comfort and sensation.

Silicon-based lube is longer-lasting, water-proof and (as the name says) uses silicon as its primary ingredient - while water-based lube is safe for all types of vibes, will wash off easily in water, won’t stain sheets or clothes, and may need more frequent replenishment.

Every ingredient is chosen with care to make this water-based, plant-derived formula feel smooth, hydrating, and gentle.

• Water (Aqua) – The base of the formula. It carries everything and keeps the product light and smooth.
• Plant-Based Cellulose – A natural thickener that gives the formula its silky, gel-like texture so it doesn’t feel watery.
• Guar Gum – A plant-derived conditioning ingredient that helps the formula feel soft, smooth, and glide easily.
• Potassium Sorbate – A gentle preservative that keeps the product fresh and safe by preventing unwanted bacteria or mould growth.
• Citric Acid – Helps maintain the right pH balance so the formula stays skin-friendly.
• Eucalyptus Strawberry Gum Extract – A botanical extract that can provide a subtle fresh scent.
• Snow Mushroom Extract – A natural hydration booster that helps attract and hold moisture, keeping things feeling comfortable and nourished.

Yep - no worries!

All orders arrive in discreet, unmarked, padded recycled mailer bags or boxes (so you can focus on good vibes, stress-free).

We’ve removed common irritants like alcohol and unnecessary additives which can promote infection like glycerin, prioritised long-lasting glide, and developed it with experts to promote your pleasure - no shortcuts or compromises where your health is concerned.

It depends on frequency of use, but a little goes a long way. Most people find 1–2 pumps per session is enough, especially with a lubricant like this designed to be long-lasting without becoming sticky.

Unfortunately not - but if you have any issues with your product, please let our team know and they’ll be happy to advise you.

Your order will be billed discreetly as a purchase from ‘Normal Wellness'.

We currently ship sex essentials all over Australia from our facility in Melbourne. Orders are fulfilled within 1-2 business days and delivered within 5 business days.

Check out our general FAQs, and if you still need help, email our team via hey@itsnormal.com.