Blog

Explore 100+ free pleasure guides created by our team of experts - and if we're missing something that's important to you, please let us know!
NORMAL’s Guide to Moving on After a Break-up
Jan 30, 2025
Breakups are incredibly common and often really difficult - here's how to process the emotions, reflect and move on in a healthy way, whichever side of the breakup you're on. 
NORMAL’s Guide to Breaking Up
Jan 30, 2025
Ending a relationship can be painful, confusing, and scary. But if there’s one silver lining, it’s that breaking up is also really common—meaning that the heartbreak you feel has been felt by billions of other people around the world. You are most definitely not alone.  
What Does The U.S. Election Mean For Your Sex Life & What Can You Do About It?
Oct 29, 2024
Feeling anxious about the election? You're not alone. Here's our guide to what's at stake when politics meets our private lives, and what we can all do to create positive change.
5 BDSM myths, busted
Oct 11, 2024
BDSM can be fun, sexy, and exciting—but there are a lot of misconceptions around it! We’re going to explore five of the most common BDSM myths and find out what’s true and what’s not.
You're blindfolded. Now what?
Oct 11, 2024
In this post, we’ll go over a beloved sexual staple a.k.a. the blindfold: how to use it, when to use it, and what you can do when you’ve got it on.
Am I really into that?
Oct 11, 2024
Explore a few exercises to help you to understand why a particular fantasy might appeal to you, and aid you in trying it for the first time.
What to expect when you do BDSM for the first time
Oct 11, 2024
BDSM is something that’s practised in many ways, and can be experienced a multitude of ways as well. We can’t tell you exactly how it’ll feel to spank your partner, be tied up, or use a flogger for the first time…but we can clue you in on some common things to expect.
Hard and soft: exploring our crop and tassel
Oct 11, 2024
A crop and a tassel is a staple kinky tool, and our new Kink Kit created with Abbie Chatfield has a crop/tassel combo: a crop on one end, and a tassel on the other! Here's how to use it. 
What kink can teach us all about consent
Oct 11, 2024
Many of the tools we love for talking about sex come from BDSM communities, from safe words to the traffic light system. Here's how we can all learn better consent communication from our kinky friends.
Intro to Impact Play
Oct 11, 2024
Impact play can be enjoyable, fun, sexy, and respectful when it’s done correctly, but there are a few things you should be aware of before trying impact play for the first time.
Everything you need to know about restraints
Oct 11, 2024
If you’re brand new to using restraints or just want a bit of a refresher before you use ours, we’ve got you! Here’s everything you need to know about using restraints in the bedroom.
Ten ways to say exactly what you want
Oct 11, 2024
Struggling with expressing what you want in bed? Fortunately, we’ve got ten simple scripts you can use for those moments when you want to say how you feel, but words are escaping you.