Even though so many of us are aware of how important consent is to sex, there’s a misconception that it can feel awkward or clunky to talk about. And this...

‘Impact play’ is a term used for sex acts that involve hitting, or being hit, with a hand or an object. Impact play encompasses things like spanking, whipping, flogging, paddling,...

Our new Kink Kit contains two restraints that are designed to be used on the wrists or ankles—and we think they might just take your sex life to a new...

Have you ever thought to yourself, “I just wish I had the words to tell my partner…”. Whether it’s trying something new, saying no to something you’ve done before, or...

As popular (and fun!) as BDSM can be, sometimes it feels really hard to meet new people who are into it. Dating and meeting new people can be tough at...

It’s a situation a lot of us have been in. You’re in bed, having what you think is an amazing time with your partner, when seemingly out of nowhere they...

If you’ve gone online or picked up a magazine recently, you might have encountered the term ‘sex positive’ or ‘sex positivity’. It’s a term that might seem pretty simple, but...

We know that access to contraception can play a huge part in achieving gender equality. But we think that contraception equality is also a topic worth discussing. When we talk about...

If you’re not totally familiar with the term patriarchy, it essentially refers to a system in which men have disproportionate or unfair control. Some contemporary examples of this include women...

Here at NORMAL, we’re big on talking about orgasm equality—and that’s because statistically cis women are climaxing less when having sex with cis men.  Over the last few years, we’ve...