The Cap

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Business at the front and party at the back.

Limited edition100% of profits fund sex-edBusiness at the frontParty at the backLooks real cute on you


Bring a little bit of IYKYK energy to your day with our limited edition caps. Choose from our extra-cheeky 'good head' cap in cream or our oh-so-subtle 'no hat, no play' cap in burgundy.

All the small things:

  • Classic 6 panel cap
  • 100% cotton
  • Stitched air holes
  • Adjustable velcro back


Got questions? We've got answers

We're placing a one-off order for limited edition merch to support free sex-ed courses,

To avoid missing out, please get your order in by August 22nd (unfortunately we can't guarantee availability after that point).

Your order will then be made, shipped to us and sent out to you by September 30th.

Your delivery will arrive in an unmarked, padded mailer bag - no need to stress about the neighbours opening the wrong package.

Your merch will be made to order, shipped to us and delivered to you by September 30th.

You'll also receive an email reminder after purchasing, and a message from us to let you know when it's left our facility to find its way to you!

We ship all of our our products from Melbourne to locations all over Australia, and we've just begun shipping our toys to locations in the USA.

Products ordered to Australian addresses are fulfilled in 1-2 business days and delivered in 5 business days.

Please note that products ordered to US addresses take longer to arrive & include higher shipping fees - you can find all of the details of what to expect in this shipping policy, which we recommend checking out before you order. We are in the process of setting up domestic shipping in the US, so stay tuned for that as well!

If you're outside of Australia and the USA, send us an email to let us know that you want Normal in your country via - and we'll let you know when we launch there.

Plus our free inclusive sexual wellness education resources are available globally, and already used in over 40 countries and counting.

Check out our library of guides and articles, our courses The Modern Guide to Sex and Come Together, and our popular Instagram (where we do bite-sized education all year round) here!

We're placing a one-off order for this limited edition merch, which means we expect it to arrive at our facility and be sent out to you by September 30th.

If you're planning on ordering toys, essentials or our conversation starters (The Sync Set) alongside your merch, you can:

  1. Place a combined order and wait for everything to be delivered together,
  2. Make two separate orders now,
  3. Reach out to our customer support team and ask them to separate your order so you can receive your other products earlier - you can reach them by emailing

For convenience, we recommend option 2 - but it's up to you!

Our caps are one-size-fits-all, and for our pullovers, the sizing is as follows:

  • XS: Width 52.7cm, Length 63.5cm
  • S: Width 55.6cm, Length 66cm
  • M: Width 58.1cm, Length 68.9cm
  • L: Width 61.0cm, Length 71.8cm
  • XL: Width 63.8cm, Length 74.9cm
  • XXL: Width 69.2cm, Length 80.0cm
  • XXXL: Width 71.8cm, Length 82.55cm

Check out our general FAQs page, and if you can't find what you need, send an email to our friendly customer support team via