Water-based lube

Rating: 4.9 out of 5.0 (15)

A hydrating, paraben-free personal lubricant for easy sliding.

Silky-smoothToy-friendly Easy use Paraben-freeUnscented

A hydrating, paraben-free personal lubricant. Use water-based lube for all of your sexual needs: penetrative sex, masturbation, and sex toy play.

Curious about which lube is right for you? Check out our easy guide to find your match.

  • Easy to dispense pump, to keep you in the moment.
  • Apply 1-2 pumps and replenish as needed.
  • All our deliveries are sent in discreet packaging.
  • Your toy will arrive in an unmarked, compostable mailer bag.
  • Washes off easily without sticky residue.
  • Washes off with soap and water.
  • No added scents or flavours
  • Won’t damage silicon-based toys

Go the distance

Long-lasting, silky-smooth & easy to replenish to keep you in the moment

Here when you need us

Quick responses and ongoing support from our knowledgeable customer support team

Subscribe & save

Subscribe for regular deliveries and never be caught short

Store it in style

Designed to be nightstand-friendly & ready to go when you are

FAQ

Got questions? We've got answers

This product contains Aqua (Water), Aloe Barbadensis (Aloe Vera) Leaf Juice), Sodium L-Lactate, Agar, Xanthan Gum, Sodium Benzoate, Potassium Sorbate, Lactic Acid.

Unfortunately not - but if you have any issues with your product, please let our team know and they’ll be happy to advise you.

We currently ship all over Australia from our facility in Sydney.

Silicon-based lube is longer-lasting, water-proof and (as the name says) uses silicon as its primary ingredient - while water-based lube is safe for all types of toys, will wash off easily in water, won’t stain sheets or clothes, and may need more frequent replenishment.

Yep - no worries!

Check out our general FAQs, and if you still need help, email our team via hey@itsnormal.com.

Water-based lube Reviews
4.9
Rated 4.9 out of 5 stars
Based on 15 reviews
15 reviews
  • Eloise E.
    Verified Buyer
    11/18/23
    Water-based lube
    Reviewing
    Water-based lube
    Rated 5 out of 5 stars
    Enjoying this lube

    Give it a go!

  • Lucy S.
    Verified Buyer
    8/14/23
    Water-based lube
    Reviewing
    Water-based lube
    Rated 5 out of 5 stars
    Finally a lube that doesn't turn sticky!

    Love how this feels and love that it stays smooth the whole time, thanks

  • Annabelle H.
    Verified Buyer
    10/31/22
    Water-based lube
    Reviewing
    Water-based lube
    Rated 5 out of 5 stars
    5 Stars

    Like it !

  • Shani
    8/24/22
    Water-based lube
    Reviewing
    Water-based lube
    Rated 5 out of 5 stars
    5 Stars

    Excellent toy safe lube!

  • Eden W.
    4/19/22
    Water-based lube
    Reviewing
    Water-based lube
    Rated 5 out of 5 stars
    5 Stars

    Really smooth feel, not sticky!

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