Water-based lube
A hydrating, paraben-free personal lubricant for easy sliding.
A hydrating, paraben-free personal lubricant. Use water-based lube for all of your sexual needs: penetrative sex, masturbation, and sex toy play.
Curious about which lube is right for you? Check out our easy guide to find your match.
Easy to use
- Easy to dispense pump, to keep you in the moment.
- Apply 1-2 pumps and replenish as needed.
Discreet shipping & packaging
- All our deliveries are sent in discreet packaging.
- Your toy will arrive in an unmarked, compostable mailer bag.
Silky-smooth & non-sticky
- Washes off easily without sticky residue.
- Washes off with soap and water.
Gentle on skin & toys
- No added scents or flavours
- Won’t damage silicon-based toys
Go the distance
Here when you need us
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FAQ
Got questions? We've got answersThis product contains Aqua, Glycerin, Propylene Glycol, Sodium, Polyacrylate, Hydroxyethylcellulose, Carbomer, Triethanolamine, Methylisothioazolinone & Iodopropynyl Butyl Carbamate.
Unfortunately not - but if you have any issues with your product, please let our team know and they’ll be happy to advise you.
We currently ship all over Australia from our facility in Sydney.
Silicon-based lube is longer-lasting, water-proof and (as the name says) uses silicon as its primary ingredient - while water-based lube is safe for all types of toys, will wash off easily in water, won’t stain sheets or clothes, and may need more frequent replenishment.
Yep - no worries!
Check out our general FAQs, and if you still need help, email our team via hey@itsnormal.com.
- Lucy S.Verified Buyer8/14/23ReviewingWater-based lubeRated 5 out of 5 starsFinally a lube that doesn't turn sticky!
Love how this feels and love that it stays smooth the whole time, thanks
- Annabelle H.Verified Buyer10/31/22ReviewingWater-based lubeRated 5 out of 5 stars5 Stars
Like it !
- Shani8/24/22ReviewingWater-based lubeRated 5 out of 5 stars5 Stars
Excellent toy safe lube!
- Eden W.4/19/22ReviewingWater-based lubeRated 5 out of 5 stars5 Stars
Really smooth feel, not sticky!
- Cris B.4/4/22ReviewingWater-based lubeRated 5 out of 5 stars5 Stars
This product is a surprise as I wasn't so sure how a water based lube would be. It's like a slippery sticky liquid and only need a smallish amount. Does the trick.
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