Water-based lube
A hydrating, paraben-free personal lubricant for easy sliding.
A hydrating, paraben-free personal lubricant. Use water-based lube for all of your sexual needs: penetrative sex, masturbation, and sex toy play.
Curious about which lube is right for you? Check out our easy guide to find your match.
Easy to use
- Easy to dispense pump, to keep you in the moment.
- Apply 1-2 pumps and replenish as needed.
Discreet shipping & packaging
- All our deliveries are sent in discreet packaging.
- Your toy will arrive in an unmarked, compostable mailer bag.
Silky-smooth & non-sticky
- Washes off easily without sticky residue.
- Washes off with soap and water.
Gentle on skin & toys
- No added scents or flavours
- Won’t damage silicon-based toys
Go the distance
Here when you need us
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FAQ
Got questions? We've got answersThis product contains Aqua (Water), Aloe Barbadensis (Aloe Vera) Leaf Juice), Sodium L-Lactate, Agar, Xanthan Gum, Sodium Benzoate, Potassium Sorbate, Lactic Acid.
Unfortunately not - but if you have any issues with your product, please let our team know and they’ll be happy to advise you.
We ship all of our our products from Melbourne to locations all over Australia, and we've just begun shipping our toys only to locations in the USA.
Products ordered to Australian addresses are fulfilled in 1-2 business days and delivered in 5 business days.
Please note that products ordered to US addresses take longer to arrive & include higher shipping fees - you can find all of the details of what to expect in this shipping policy, which we recommend checking out before you order. We are in the process of setting up domestic shipping in the US, so stay tuned for that as well!
If you're outside of Australia and the USA, send us an email to let us know that you want Normal in your country via hey@itsnormal.com - and we'll let you know when we launch there.
Plus our free inclusive sexual wellness education resources are available globally, and already used in over 40 countries and counting.
Check out our library of guides and articles, our courses The Modern Guide to Sex and Come Together, and our popular Instagram (where we do bite-sized education all year round) here!
Silicon-based lube is longer-lasting, water-proof and (as the name says) uses silicon as its primary ingredient - while water-based lube is safe for all types of toys, will wash off easily in water, won’t stain sheets or clothes, and may need more frequent replenishment.
Yep - no worries!
Check out our general FAQs, and if you still need help, email our team via hey@itsnormal.com.
- Eloise E.Verified Buyer11/18/23ReviewingWater-based lubeRated 5 out of 5 starsEnjoying this lube
Give it a go!
- Lucy S.Verified Buyer8/14/23ReviewingWater-based lubeRated 5 out of 5 starsFinally a lube that doesn't turn sticky!
Love how this feels and love that it stays smooth the whole time, thanks
- Annabelle H.Verified Buyer10/31/22ReviewingWater-based lubeRated 5 out of 5 stars5 Stars
Like it !
- Shani8/24/22ReviewingWater-based lubeRated 5 out of 5 stars5 Stars
Excellent toy safe lube!
- Eden W.4/19/22ReviewingWater-based lubeRated 5 out of 5 stars5 Stars
Really smooth feel, not sticky!