Water-based lube

Rated 4.9 out of 5 stars
27 Reviews

A hydrating, paraben-free lubricant for easy sliding.

Silky-smoothToy-friendly Easy use Paraben-freeUnscented

A hydrating, paraben-free personal lubricant. Use water-based lube for all of your needs, from partnered sex and masturbation to sex toy play.

  • Easy to dispense pump, to keep you in the moment.
  • Apply 1-2 pumps and replenish as needed.
  • All our deliveries are sent in discreet packaging.
  • Your toy will arrive in an unmarked, compostable mailer bag.
  • Washes off easily without sticky residue.
  • Washes off with soap and water.
  • No added scents or flavours
  • Won’t damage silicon-based toys

Go the distance

Long-lasting, silky-smooth & easy to replenish to keep you in the moment

Here when you need us

Quick responses and ongoing support from our knowledgeable customer support team

Subscribe & save

Subscribe for regular deliveries and never be caught short

Store it in style

Designed to be nightstand-friendly & ready to go when you are


Got questions? We've got answers

This product contains Aqua (Water), Aloe Barbadensis (Aloe Vera) Leaf Juice), Sodium L-Lactate, Agar, Xanthan Gum, Sodium Benzoate, Potassium Sorbate, Lactic Acid.

Unfortunately not - but if you have any issues with your product, please let our team know and they’ll be happy to advise you.

We ship all of our our products from Melbourne to locations all over Australia, and we've just begun shipping our toys only to locations in the USA.

Products ordered to Australian addresses are fulfilled in 1-2 business days and delivered in 5 business days.

Please note that products ordered to US addresses take longer to arrive & include higher shipping fees - you can find all of the details of what to expect in this shipping policy, which we recommend checking out before you order. We are in the process of setting up domestic shipping in the US, so stay tuned for that as well!

If you're outside of Australia and the USA, send us an email to let us know that you want Normal in your country via hey@itsnormal.com - and we'll let you know when we launch there.

Plus our free inclusive sexual wellness education resources are available globally, and already used in over 40 countries and counting.

Check out our library of guides and articles, our courses The Modern Guide to Sex and Come Together, and our popular Instagram (where we do bite-sized education all year round) here!

Silicon-based lube is longer-lasting, water-proof and (as the name says) uses silicon as its primary ingredient - while water-based lube is safe for all types of toys, will wash off easily in water, won’t stain sheets or clothes, and may need more frequent replenishment.

Yep - no worries!

Check out our general FAQs, and if you still need help, email our team via hey@itsnormal.com.

Water-based lube Reviews
Rated 4.9 out of 5 stars
Based on 27 reviews
27 reviews
  • Travis G.
    Verified Buyer
    Water-based lube
    Water-based lube
    Rated 5 out of 5 stars


  • Astrid (.
    Water-based lube
    Water-based lube
    Rated 4 out of 5 stars
    Never going back

    This lube is soft and silky, it does the job it was made to do without feeling messy, and I can use it on all of my silicone-based toys. Win!

  • Jasmine (.
    Water-based lube
    Water-based lube
    Rated 5 out of 5 stars
    Best water based lube I’ve used

    Works great!

  • Brad
    Water-based lube
    Water-based lube
    Rated 5 out of 5 stars
    Great lube

    Really good lube. ‘Just right’ texture

  • Alexandra
    Water-based lube
    Water-based lube
    Rated 5 out of 5 stars
    Cleaning review

    Very quick and easy to use

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