Water based lube

100mL

$25

Or 4 payments of
Water based lube
A hydrating, paraben-free personal lubricant. Use water based lube for all of your sexual needs: penetrative sex, masturbation, and sex toy play.
Gentle formula, free from parabens
Safe to pair with toys
Scent-free & taste-free
Discreet delivery

Find your perfect match

Lubricants have different properties, and the right type for you depends on your body and how you want to use it.

Water based lube Water based lube
Water based lube
Pair with toys
Easy to wash off
Never stains
Silicon based lube Silicon based lube
Silicon based lube
Long-lasting
Silky feel
Learn more

Lubricant doesn't mean something is going wrong

There are a lot of misconceptions about the body's natural lubrication - including that natural lubrication 'should be enough' if you're truly aroused.

It's nearly always a good idea

It feels luxurious, reduces friction during sex, reduces the risk of micro-tears (which can lead to infections) and can even act as a natural moisturiser!

FAQs

Does this lubricant wash off easily?

Yes! It will wash off in water - no soap required.

Is this lubricant waterproof?

No, it's designed to wash off easily in water. If you're looking for something to use in the bath or shower, go for a silicon-based lubricant.

Will this stain my sheets or clothes?

No! It's designed to wash out easily. If you're worried about having to wash items, we recommend putting down a sheet protector as well.

Does this leave a sticky residue?

No, it's designed to remain smooth and wash off easily.

Does the 100 Night Stand apply to Sex Essentials?

We are unfortunately unable to take returns of lubricants, but if you don't love the product, let us know and we are happy to offer you a one-time refund.

How much should I use?

If using with a toy, cover the surface of the toy and if you'd like, leave a light layer on the body parts you're planning to touch. If using internally, make sure to cover the penis / dildo / toy being used before insertion, as well as using around the area where it will be inserted. Reapply as needed - water-based lubricants last for less time than silicone-based lubricants.

What if I'm prone to vaginal infections or experience skin sensitivity during sex?

We're working on a specialised product for you! If you do have these issues (and believe us, we get it, it sucks), you should look for a product with no glycerin (which can increase the risk of vaginal infections for those who are prone). You may want to investigate options like Olive & Bee, or even a light, low-taste natural oil like rice bran oil. Just make sure you pick a lubricant which is contraceptive-safe and toy-safe (if you're using it under those circumstances), as many lubricants with purely plant-based ingredients can degrade the surfaces of these items.

Should I use this if I'm trying to conceive?

This is not designed as a spermicidal lubricant, but there are options on the market which are designed specifically for conception, and those are definitely worth a look (try looking for 'TTC' products i.e. Trying to Conceive).

What ingredients does this lube contain?

- Water (natural solvent) - Glycerin (natural humectant and skin conditioner) - Propylene Glycol (skin conditioner and aids lubrication) - Sodium Polyacrylate (thickening agent / gelling agent to form a nice skin-feel & structure of the gel) - Hydroxyethycellulose (thickening agent / gelling agent to form a nice skin-feel / structure of the gel) - Carbomer (thickening agent / gelling agent to form a nice skin-feel and structure of the gel) - Triethanolamine (pH adjustment) - Methylisothioazolinone (preservative) - Iodopropynyl Butyl Carbamate (water-based preservative for antifungal purpose)

What if I have more questions?

Reach out to our friendly customer support via hey@itsnormal.com.

We even wrote the book

Check out our guide, so you can tell your oil-based lubricants from your organic.