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The Heartbreak Club

$30 $60

Your emotional support kit for when love ends and healing begins, by Kath Ebbs.

50+ proven toolsJournal includedScience-backedPhysical & emotionalNo toxic positivity

There's no manual for heartbreak... so we made one.

 

This is your toolkit for when love ends: a 50+ card and journal set created by Kath Ebbs and Normal to help you move through heartbreak, not just “move on.”

Inside, you’ll find tools, rituals, and real talk (and of course, a dance playlist) to guide you through the mess slowly, honestly and fully.

  • 50+ cards across 6 healing stages: Emergency Care, Feel, Process, Learn, Grow, Support.
  • Guided prompts, rituals, and reflections to help you make sense of what happened - and what’s next.
  • Custom video guidance and playlists from Kath Ebbs & certified practitioner Georgia Grace - sharing their lived experience and tools from therapy, neuroscience, and heartbreak itself.
  • A private journal for your rage-texts-that-never-send.

Start wherever you are.

There’s no right order. Pull a card that speaks to you, or begin with the “Emergency Care" or "Feel" section if it’s all still raw.


Let it land.

Read the prompt, take a breath, and notice what it stirs up. There’s no “right” reaction - just honesty.


Write it down.

Use the journal to vent, cry, rage, reflect - whatever you need. No one’s grading your healing.


Scan the QR code.

Watch Kath’s video for each section - real talk, science, and support to ground you in the moment.


Come back often.

Healing isn’t linear. Use the deck when you need comfort, clarity, or a reminder that you’re not alone.

Is this therapy?

Not exactly - but it’s therapeutic. The deck is grounded in real psychological tools and emotional education, designed with guidance from wellbeing practitioners.


Can I use it even if it’s been a while since my breakup?

Absolutely. Healing isn’t linear. You can start wherever you are - there’s no timeline here.


Do I have to use the cards in order?

Nope. You can shuffle, skip, or pull one at random. Let the deck meet you where you’re at.


What makes this different from other self-help tools?

It’s honest, raw, and designed by someone who’s lived it and a team of experts at Normal who come from a therapeutic, neuroscience-informed background. No toxic positivity, no “just move on” energy - just gentle, grounded support.


Can I gift this to a friend?

Please do. Heartbreak is hard to witness - this deck gives you something tangible to offer besides “You’ll find someone else.”


Is this toolkit only for after I've been broken up with?

No! It's a great option for reflecting on relationships at any age and stage, no matter what role you played in the end.

The Heartbreak Club is about helping you to gain perspective, understand what you want and feel more comfortable solo or together.


Can I buy the cards & journal separately?

Currently these products are sold only as a pair, designed intentionally to help you reflect in a more active way (though we also love a bit of card flipping, of course).


Got other questions?

Check out the extended FAQs at the end of this page, the how-to videos and our General FAQ page.

If you still need more information, feel free to email our lovely customer team via hey@itsnormal.com.

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Explore The Kit

Feel It. Heal It. Maybe Don't Text Them.

What makes The Heartbreak Club different? It’s not another “get over it” or "bounce back" guide - it’s a toolkit for actually feeling your way through heartbreak. Created by Kath Ebbs, who’s lived it publicly and personally, it blends real therapeutic tools, neuroscience, and raw honesty. It’s part science, part soul - designed to hold your hand through the mess, not rush you past it.

Peek inside

What's in the Heartbreak Club

EMERGENCY CARE
FEEL
PROCESS
ACTIVITIES
LEARN
SUPPORT

You’re in the thick of it. This section is your crisis care - validation, grounding, and survival tools for the days when brushing your teeth feels impossible.

Thoughtful prompts to help you begin unpacking whatever you're feeling in a gentle, non-judgmental way.

You’re starting to make sense of the chaos. These prompts help you untangle the relationship, the patterns, the stories you tell yourself and the “what ifs” that keep looping in your head.

Super-practical techniques and activities that go beyond sitting down and thinking, to get you feeling more human, joyful and lighter again.

Understand what’s actually happening in your body and brain. Neuroscience, attachment theory, and self-compassion combine to remind you: you’re not broken, you’re human.

Focus on connection, repair and safe relationships through re-engaging with your community and considering your boudnaries.