Satisfaction, guaranteed.

Explore modern vibes for every body & support free digital sex education

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"Revolutionising The Industry By Making Sexual Wellness Stress-Free, Stigma-Free & Regret-Free"
"The Female-Founded Sex Toy Brand Giving Aussies The Sex Ed They Never Had"
"Affordable, Sleek Toys You Can Have Shipped Straight To Your Door (Discreetly, Of Course)"

Bestsellers

Your next favourite toy
The Cheek Kit
Rating: 4.7 out of 5.0 (44)
The Cheek Kit
Palm Vibrator + Conversation Game
An empowering pleasure kit for your body & mind.
$160
Quinn
Rating: 4.8 out of 5.0 (61)
Quinn
Clit Air Vibrator
A customer favourite that feels like amazing oral sex.
$180
Piper
Rating: 4.8 out of 5.0 (48)
Piper
Rabbit Vibrator
Blend clit & g-spot vibrations for bigger orgasms.
$200

Courses

Your orgasms fund free online sex education courses used worldwide! Explore free pleasure education below.
The Modern Guide to Sex Course

From anatomy and arousal, to technique, communication, consent & sexual health: this free video course with sex coach Georgia Grace is Good Sex 101. Explore it here.

The Body Confidence Course

Join sex coach Georgia Grace and psychologist Rashida Dungarwalla (plus some special guests) as they share how you can improve your body confidence in the bedroom. Explore it here.

The Come Together Course

Join sex coach Georgia Grace in a beautiful nature location as she tackles three common challenges for couples: desire, stress and communication. Explore it here.

The Modern Guide to Sex Course
The Body Confidence Course
The Come Together Course

About Normal

We're normalising pleasure, for every body.
Making sexual wellness easy

Shopping for toys and essentials shouldn't be awkward - it's normal! Find your perfect match with our curated collection, recommendation quiz & video explainers by our sex coach.

Stress-free and regret-free

All pleasure, no problems. Your order is delivered discreetly, and covered by our 100 Night Stand policy: if you don't love it, try something else on us with a store credit for the value of your purchase.

Australia's favourite brand

Over 30,000 people have fallen in love with our products, and we're really proud of our amazing support team - which is why our reviews (and customers) are glowing!

Fixing sex education gaps

Sales of Normal products fund our free, expert-led educational guides & courses. Join users in over 40 countries to explore pleasure, health, communication and more.

Changing the conversation

With over 30 million views on social media, and over 250 media articles and appearances, we're changing the cultural conversation with high-quality research and expertise.

Building an inclusive future

We want everyone to feel truly welcome & empowered, so we don't use language that assumes our users are straight or cisgendered. And you may notice... all of our toys have androgynous names!

Making sexual wellness easy
Stress-free and regret-free
Australia's favourite brand
Fixing sex education gaps
Changing the conversation
Building an inclusive future